Training Graphics
Seasonal Design Process: FW16
For thirteen design seasons I led graphic creation for Reebok’s Performance Training Apparel collection. The development calendar included key check-in dates with marketing and leadership teams for presenting stories and concepts as well as progress updates and early development hand-offs. Graphic needs for the collection included placed graphics, all-over prints, jacquard fabrics, engineered prints and trims. Below are some of the presentation boards from the Fall/Winter 2016 season.
25% Milestone presentation: General visual mood and inspiration imagery along with initial sketches to create an overall story for the collection. Placed print story is an evolution of previous season’s alpha-numeric messaging.
50% Milestone presentation: Imagery has been fine-tuned and all-over print sketches have been refined. In addition, placed graphic tool box has been filled out and extended. Engineered prints have been added. At this time legal team begins review process of all graphics.
Working closely with apparel design team, graphics are incorporated into figure sketches and adjusted to create visual balance for collection
100% Milestone presentation: All-over prints have been finalized, placed graphics have been adjusted per legal review and usage on styles has been finalized. Once final design package has received senior team sign-off work immediately starts on tech-packs to hand off to development team.
Finished product: Fall/Winter 2016
