John Wall Logo
In 2010 Kentucky guard John Wall, the projected No. 1 pick in the NBA draft, signed an endorsement agreement with Reebok. As part of the deal, Wall’s team negotiated a rare two signature shoe guarantee. I was tasked with developing a logo for the athlete to be used on footwear, apparel, packaging and promotions. Working with Wall and his representatives, we developed a dynamic mark that incorporated aspects of his style and personality. Wall was selected by the Washington Wizards as the No. 1 pick in the 2010 NBA draft
Yao Ming Dragon Logo
Secondary branding mark to support Yao Ming line of basketball apparel and footwear. Developed as part of a strategy to energize Reebok’s standing in the Chinese market. Logo used on apparel, footwear, basketballs and promotions.
